Avidity Creative – Cedar Crest

Stone cold renderings to showcase Avidity Creative's brand design for Cedar Crest ice cream

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Request

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Outcome

Ibrance – Pfizer Rx

Calendarized holistic packaging that guides breast-cancer patients through a complex dosing cycle

Ibrance® (palbociclib) is a potent CDK 4/6 inhibitor for HR-positive, HER2-negative metastatic breast cancer. To work safely, patients must follow a strict 21-days-on / 7-days-off schedule at one of three strengths (75 mg, 100 mg, 125 mg). Early in-market bottles left many women second-guessing whether today was an on day—or if they’d already taken a tablet. Workshop interviews in Manhattan confirmed the core pain: “I dump the bottle and count backwards to be sure.”

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Pfizer charged Sam with leading the structural redesign from bottle to a holistic, wallet-card-plus-carton system that makes dosing intuitive—even for patients fatigued by chemo.

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Problem

Patients lacked confidence. A bottle offered no visual cue for where they were in the cycle, leading to mis-dosing risks. Any new pack also had to:

meet F=1 child-resistance (FDA) without frustrating older or neuropathic users;
keep all three strengths visually distinct;
integrate clear graphics from Pfizer’s partner agency without altering structural integrity.

Outcome

Within 24 months we moved from workshop sketch to market launch (2020):

Three wallet cards per carton, each holding seven tablets.
A circular, start-any-day blister pattern—patients align Monday-Sunday clockwise, eliminating calendar math.
Design-patented blister geometry (US Dxxxx, 2021).
Passed F=1 on the first test submission for 100 mg & 125 mg; 75 mg required one tweak due to round-tablet shape.
Pfizer’s HCP materials now highlight the pack as a built-in “dose-tracking” aid.

ZYNcoin Comfy Can

Turning a throw‑away plastic canister into a pocket‑proud premium accessory

When Web3 venture ZYNcoin wanted to move from digitalhype to tangible value, it asked its in‑house brand Get Comfy to deliver somethingholders could actually carry. The brief: create a premium aluminium snus canthat mirrors the familiar plastic ZYN container in size and capacity, feelsgood enough to show off, and slips discreetly into any pocket. Oh—and hide afunctional bottle opener in the base.

Get Comfyturned to pkgd.design, a packaging design agency known for rapidindustrial design turnaround and flat‑rate scalability. Our mission wasclear: transform a sketch into supplier‑ready CAD in under a week, proving thata fractional industrial‑design partner can outpace traditional studios withoutcutting corners on craftsmanship.

Problem

ZYN’s stock tin is injection‑moulded plastic: cheap, light,and designed to be discarded after a single use. Replacing it with CNC‑machined aluminum packaging introduced three intertwined hurdles:

Geometry paradox – The client wanted the bottle opener dead‑centre on the can’s underside. Standard pry‑bar profiles need an exposed edge; a sealed disc offers none.
Capacity constraint – The new can had to hold exactly 15 nicotine pouches—no user should sacrifice convenience for style.
Weight & cost balance – Aluminium brings premium tactility but threatens pocket weight and machining minutes, which can balloon unit costs.

Failing on any front would reduce the product to a novelty gimmick rather than a flagship merchandise piece for a crypto‑savvy audience.

Outcome

In five business days pkgd.design delivered two fully manufacturable versions:

Debossed lid – streamlined feel, lower tool wear, and projected unit cost of $X.
Embossed lid – mirrors the client’s original concept, adds X g mass and ~X % extra machining time.

Both variants matched the original plastic tin’s outer dimensions within ±0.05 mm, retained full 15‑pouch capacity, and arrived with STEP files, cutter‑pathn otes, and ISO‑dimensioned drawings any CNC shop could run immediately.

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Challenges

Hidden opener engineering

No off‑the‑shelf opener could live in a flat disc without eating into storage space. Existing internetDIY hacks rely on side leverage—useless in this scenario. We needed a custom bottle‑opener design that worked vertically, survived repeated loads, and left the interior cavity untouched.

Material‑efficiencyvs. tactile luxury

Premium aluminum packaging must feel solid yet stay pocket‑friendly. Using SolidWorks’ design‑for‑manufacturing mass‑evaluation tools, we iterated wall thickness and rib placement untilweight stabilised at X g, roughly on par with a smartphone.

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Timeline reality

Because Get Comfy operates on crypto‑speed hype cycles, we committed to a five‑day sprint. Traditional packaging design agencies quote 4–6 weeks for similar DFM projects; our rapid prototyping services approach had zero slack.

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Solution

Reverse‑engineering & CAD groundwork

We began by laser‑scanning a ZYN tin, rebuilding the mesh inSolidWorks, and assigning 6061‑T6 aluminum properties to monitor mass,density, and centre‑of‑gravity shifts in real time. This reverse model becamethe non‑negotiable envelope for every concept test.

Cam‑based opener breakthrough

After ripping up dozens of edge‑lever sketches, we reframed the problem: What if the user supplies the edge, not the tin? The final design mills a kidney‑shaped cam into the can’s base. Insert a bottle cap, twist 15°, and the cam’s high point forces the cap up and off. One solid piece, no moving parts, no weld lines—just pure CNC machining prototype elegance. Patent‑pending protection is filed under Get Comfy’s name.

Dual‑lid strategy

Deboss vs. emboss wasn’t just an aesthetic debate; it was dollars per unit. A quick CAM simulation showed the raised‑logo toolpath adding X extra minutes – translating to about X % cost. Presenting both options with cost implications let the client launch the lean version fast while keeping the embossed lid ready for limited‑edition drops.

Supplier‑ready package

Every deliverable arrived in a single zipped folder

STEP + native SolidWorks files with feature trees
2D drawings annotated with tolerance callouts, surface‑roughness notes, and anodising recommendations,
CAM setup notes for three‑axis mills to keep vendor quoting transparent.

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Result

Get Comfy launched pre‑orders exclusively to ZYNcoin holders. The first X units sold out in X hours, sparking secondary‑market chatter on Discord and positioning the Comfy Can as proof that Web3 brands can deliver eco‑friendly packaging solutions – not just tokens.

"pkgd.design has exceeded my expectations on all fronts. They are extremely responsive, especially on short notice. What may have taken weeks with bigger shops was a quick five-day turnaround with pkgd.design. They're aces in my book. I am grateful for their work and I highly recommend them."

‍Colton Kirkpatrick

CEO, Get Comfy

Impact at a glance

Turnaround Time:

5 business days — 8x faster than a traditional agency cycle.

First‑build success:

Prototype worked on the very first mill — no costly re‑cuts.

Material efficiency:

[insert weight or %] — light enough for key‑chain carry, tough enough for life.

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Ready to move fast? If you need industrial design services that leap from idea to supplier‑ready CAD in days – not weeks – schedule a discovery call with pkgd.design today.

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